We’re still pinching ourselves…

This spring, the Today Show featured a fresh, beautiful trend that’s blooming everywhere: floral-infused foods—and we were honored to be part of it.

From cocktails to confections, edible flowers are having a moment. And if you caught the segment, you already know: this isn’t just about looks (though yes, they’re stunning). It’s about flavor, experience, and bringing a sense of joy and creativity back to the table.

From Garden to National TV

At Flouwer Co., everything starts the same way it always has—with a flower.

What began as a small passion project between two friends in Denver has grown into a nationally recognized brand redefining how we garnish, host, and gather. Since launching in 2019, we’ve stayed true to our roots: crafting small-batch, plant-based, floral-infused foods designed to elevate everyday moments.

Being featured on national television is an incredible milestone—but it’s also a reflection of something bigger: a shift toward more intentional, beautiful, and sensory-driven food experiences.

Why Floral Foods Are Trending

So why are edible flowers suddenly everywhere?

Because they offer something rare: a way to make food feel special without making it complicated.

Floral ingredients add natural color and visual wow-factor, bring subtle, botanical flavors (think lavender, rose, citrus blossom), and turn everyday recipes into memorable moments.

We like to think they transform the ordinary into something worth gathering around.

The Flouwer Co. Touch

Our approach has always been simple: keep ingredients clean, keep the process approachable, and let nature do the heavy lifting.

From floral finishing sugars and garnishing salts to cocktail cubes and artisanal crackers, every product is designed to be easy to use, visually stunning, and effortlessly elevated.

Because hosting shouldn’t feel overwhelming—it should feel inspiring.

Bring the “Today Show” Moment Home

Inspired by the segment? Here are a few easy ways to incorporate edible flowers into your own gatherings:

🌸 Elevate your cocktails by dropping our floral Cocktail Cubes into any drink for instant flavor & color.

🌸 Upgrade your desserts by sprinkling our Finishing Sugars on cookies, cakes, or fruit

🌸 Make everyday meals feel special by adding our Garnishing Salt or Edible Flower Petals to salads, cheese boards, or even roasted veggies.

🌸 Speaking of cheese and charcuterie boards, our award-winning artisanal crackers are guaranteed to compliment any pairing.

No culinary degree required—just a little curiosity and a love for beautiful food.

A Moment of Gratitude

To be featured on Today Show is an honor we don’t take lightly. We’re so grateful to be part of a growing movement that celebrates creativity, connection, and the beauty of the natural world.

And most of all—we’re grateful for you.

Whether you’ve been with us since the beginning or just discovered us through the segment, thank you for helping us continue to grow, gather, and bloom.

Ready to create your own floral moment?
Explore our collection and bring a little beauty to your next gathering.